What Pages Should You Have On Your Website?
Having a beautiful online presence is important, but so is deciding what content will be on your site. To help you get started, here are 7 essential pages for your small business website and tips for what to include on each one.
While effective websites can have just a single page or dozens of pages, the vast majority of sites are 4 to 10 webpages. This number isn’t a coincidence — it represents the most efficient way to organize and present relevant information.
LIVE IN FIVE’s list of the 7 most important pages on a website covers the essentials of any basic business-oriented website design. Read on to find out which pages you need, what content to include on each, and how to optimize them for best results.
1. Homepage
Your homepage is the "summary of everything on your website." This page should attract visitors, provide a brief insight into what you offer, and encourage them to explore further.
Key Elements:
What You Do: Clearly state what your business does in a few sentences.
Services/Products Overview: List a few key offerings with links to detailed pages.
About You: Include a short bio with a link to your about page.
Social Media Links: Make it easy for visitors to find you on social platforms.
Contact Information: Ensure visitors can quickly find ways to get in touch.
2. About Page
Visitors to your about page want to know how your business can help them and learn a bit about you.
Key Elements:
Focus on the Visitor: Start with how your business benefits them.
Your Story: Share your background and journey further down the page.
3. Services/Products Page
Whether you offer services, products, or both, a dedicated page for these offerings is essential.
Key Elements:
Detailed Descriptions: Provide clear and concise information about what you offer.
Unique Selling Points: Explain how your products/services differ from competitors.
Contact/Booking Option: Include a form or link to get in touch or book services.
4. Contact Page
Make it easy for visitors to reach you with a well-designed contact page.
Key Elements:
Contact Form: A form allows visitors to reach out without leaving your site.
Email Address: Provide an email for those who prefer direct contact.
Additional Information: Include social media links, physical address, phone number, and hours of operation.
5. FAQs/Support Page
As your business grows, you'll find common questions arise. An FAQ page can save time for both you and your customers.
Key Elements:
Common Questions: List frequently asked questions and their answers.
Link from Contact Page: Encourage visitors to check the FAQs before contacting you.
6. Portfolio/Testimonials Page
Showcase your work and build trust with potential clients through a portfolio and testimonials.
Key Elements:
Work Samples: Display your best work to attract your ideal clients.
Client Feedback: Include testimonials to build credibility.
7. Blog Page
Blogging is a powerful tool for your business. Even infrequent posts can provide significant benefits.
Key Elements:
Build Trust: Share your expertise and position yourself as an industry leader.
Improve SEO: Each blog post boosts your site’s SEO.
Engage Visitors: Blogs keep visitors coming back and can lead to more sales.
Tip: Title your blog posts with questions that potential visitors might type into search engines, like “What pages should you have on your website?”
Why 7?
In web design, seven pages is often considered the "magic number", especially for a small business website. This setup strikes the perfect balance between providing comprehensive information and maintaining a user-friendly experience (UX).
A seven-page structure allows you to cover all essential aspects of your business—such as the homepage, about page, services or products page, contact page, FAQs, portfolio, and a blog—without overwhelming visitors with too much content.
Each page serves a specific purpose, ensuring that your site is informative, engaging, and easy to navigate. This optimal number of pages also helps with SEO, as it allows for targeted keyword optimization across different sections of your site, enhancing your visibility on search engines.
Ultimately, a seven-page website offers a streamlined and professional presentation that effectively showcases your brand and services.
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